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On and off-site SEO optimisation

95% of digital experiences begin with search engines. SEO has to be at the core of your digital strategy to ensure your brand will continue to be found by your audience.

Running a full technical SEO audit allows us to identify and fix any issues your website has that are hindering its SEO performance.

This means we'll examine your rankings, backlink profile, existing content, and anything else that may be stopping your site from ranking highly.

Fully auditing a website gives us a solid foundation on which to build and grow your website’s visibility to customers within organic search.

Our SEO audit analyses how well your web presence relates to best practices. It is the first step to creating an implementation plan with measurable results.

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Comply with Google best practise

Google uses over 200 inter-linking ranking factors when indexing websites. If you make it easy for Google to index and crawl your website, it will perform better in the organic search results.

This is the aim of our SEO audit.

We run full technical SEO audits that ensure that your website complies with ‘best practice SEO’ in line with Google’s Webmaster guidelines – this is an essential ongoing monthly process.

​Technical SEO issues

We'll look at aspects such as meta titles, meta tags, canonicals, page speeds, duplicate content, links and crawl issues.

Once we have all the data we need, we will share this information with your developers so that changes can be implemented.

Website structure issues

Site structure is a vital aspect of your SEO strategy. The structure of your website shows Google which pages of your site are most important.

Site structure refers to how you organize your website’s content. A website often consists of content on a variety of – related – topics, presented on posts and pages.

Site structure deals with how this content is grouped, linked and presented to the visitor.

On-page SEO issues

We take into account various aspects of the webpage that, when added together, will improve your website’s visibility in the search results.

Title tags, meta descriptions, headlines, keyword cannibalization, image optimisation and more.

Backlink profile

We’ll take a look at external links pointing to your site to see what improvements can be made. We can look at whether your link profile is harming your website, or spot opportunities to build more backlinks.

Essentially, we will work on sending as many signals as we can to Google to make it clear which content is most important and build your domain authority.

Content gaps and opportunities

We’ll review your website’s content, checking for issues such as poor readability or duplication to ensure that your webpages are both user and search engine friendly.

We’ll also recommend on-page optimisations we think will help you top the SERPs, which will contribute to increasing leads and sales.